Their reason for cancelling: Not enough views, review, fans, etc. Of course there weren’t enough! People have to know you exist first! This is what happens when you don’t do the job you were hired to do! I’ve never been angry with a show in my life. I’ve also never mourned a show before now. This one has done both to me.
I’ve never seen worse marketing and promotions in my life! I was genuinely shocked to find out they had a team at all. They were non-existent except for when they were and. . . it was basically useless. They had at least 2 giveaways to meet the cast and crew but each was a minimum 4 days before! Information was always outdated or inaccurate. There were whole months without a post. They didn’t reach out until literally 2 weeks before the premiere. They promoted one person. No one knew it was there! Not unless they heard from the cast and crew and fans. . . which is NOT our job! They regularly tied the hands of cast and crew so they couldn’t inform or interact as much as should have been. When they did give them information more often than not it turned out to be wrong. They didn’t interact with the fan base at all (“SOCIAL media”!!!). They started filming August 2015 but didn’t let anyone know they were there until July 2016. They posted their first trailer in April 2016 but then they locked it! These are just some of the things that went wrong. Everyone has been frustrated with them from the beginning and rightly so.
Fans have been doing their job from the beginning. This ‘team’ should truly be embarrassed. It’s THEIR job to inform, reach out, and make sure everything and everyone gets noticed. They didn’t do ANY of it!
This series getting cancelled and especially for these reasons honestly feels like a slap in the face.
Start promoting as soon as you have the green light to make the show. Don’t wait! Make sure you are as accessible as humanly possible. Know your regions! Can you be seen around the world or just 30ft away? Find the pillars in your fandom. You don’t have to give them special treatment just be aware they’re who the fandom looks to for direction, consciously or not.
Create an account on Facebook (bleh!), Instagram, Tumblr (yes, Tumblr), and Twitter. If you can keep up with both a main account and fan account it’s highly advisable. Follow cast, crew and production company(ies) you work with. Also, various media news, reviewers, podcast, vidcast, youtubers, etc. accounts. Interract as often as possible! Be present and keep up as much as possible for livetweeting during each episode. You don’t have to be amazing but your absence is always noticed.
Encourage your fans! They are your bread and butter. Drawings, fanfics, crochet dolls, theories, costumes, etc. all encourage a happy group as well as promotions for you.
Share bts (behind the scenes) as often as possible. Join in on things like #fbf (Follow Back Friday) and TBT (Throw Back Thursday). TAG YOUR POSTS! Untagged is unseen. Always. Figure out how each social media platform uses tags. Social media is highly visual. People are more likely to stop for a picture or video rather than a paragraph.
Inform various media news, reviewers, podcast, vidcast, youtubers accounts you’ve got a show for them to check out. Don’t start with the big leagues like Nerdist. Not because they’re bad but because they get so much traffic you’ll be run over unless they’ve a reason to notice you. Start with smaller accounts who will give their attention and efforts. These get noticed by bigger accounts who get noticed by bigger accounts etc. Let them view a minimum first 2 episodes so you can get reviews out there!
Tell your cast and crew exactly what they can and can’t say. Give them a series title and general synopsis so when they’re asked they can answer! Tying their hands means alienating those around them. They need to feed the followers.
Don’t just promoted one person or aspect. You’ve a small army. Use them! You want as much interest as possible.